Having a website is no longer an option in today’s marketplace.
If you don’t already have a website, heed this warning: harness the power of the Internet or your business will become obsolete. Much like all of your other marketing materials, your website can educate and motivate visitors to take action. Your website should allow your potential customer an opportunity to get to know you and trust you – something that you can’t do with traditional marketing materials and broadcast media.
If you have taken the step of building a website, is it working for you? Are you one of the small business owners seduced by the impression that all you had to do was put a website online and your telephone would start ringing? When that didn’t happen did you give up on the internet, or even worse, let your website languish to the point that it hasn’t been updated in 5+ years?
Now is the time to bring your business kicking and screaming into the 21st century.