Knee Deep in Clueless
In the 30+ years I’ve been an adult in the workforce, it never ceases to amaze me that in 2012 there are companies that continue to employ techniques that are destined to destroy their credibility and business along with it.
Remembering Denise
During the course of my lifetime I’ve had the opportunity to experience some awesome things – and some significantly sad moments as well. The 9-11 attacks were especially poignant because my father helped build the World Trade Center, dedicating 7 years of his life to make sure every inch of those building were powered by electricity. I’ll save the details for a future post.
Effective Social Media Use
Last week I was reading an outstanding article on SocialMediaToday, written by Joshua Leatherman. The article, 8 Essential Rules for Social Media and Business, is one of the best articles I’ve ever read on the topic of business use of social media.
When Bad Websites Happen
Restaurant websites are notoriously bad. They are easy targets for ridicule — often developed on the cheap, featuring very user-unfriendly navigation, slow loading flash animation, PDF files for menus, and generally horribly outdated graphics and cheap clipart. Did I miss anything?
Facebook Profiles Vs. Pages
Small business owners all over are rushing to get on the social media bandwagon. In an attempt to jump start their social marketing campaigns, most are doing so without proper knowledge and training.
Local Web Marketing
What are small business owners losing by NOT having a Web site? Customers!
Small business owners need to realize that people aren’t using phone books for anything other than door stops anymore. As of December 2009, all three major search engines (Google, Yahoo, Bing) began steering search queries towards local even when a user doesn’t include a local qualifier. Now more than ever, small business owners need to not only create an internet presence, but to control it as well.
