In today’s digital age, having a website for your business is no longer a luxury. And the steps you take to get it found are even more critical to its long-term success. Your business can benefit locally and nationally by following some tried and true techniques, not tricks used by unethical SEO companies.
No matter what your business does, it is important to completely understand what words or terms your target market is using to find products and services like yours. We utilize Google’s External Keyword tool and a program called WebCEO to analyze and track the number of times certain search terms are used by web surfers. This information allows us to create web page content, titles and headlines that will contain the most important search phrases, and get you the best results.
Local search has an even higher level of importance if your business and products are limited to a certain geographic area. Creating an optimized listing on Google, Yahoo and Bing’s local sites is absolutely essential.
Avoiding SEO Fraud
While website optimization is an important aspect of every website, be cautious of companies offering “Top 10” results and other unsubstantiated claims. When a website is written properly, focusing on its target audience, that covers 99% of all on-page website optimization. Applying all other SEO “tricks” can improve your rankings by just 1-3% – but if done incorrectly, these tricks can DECREASE your results by as much as 5%. Don’t waste your time and money on these useless things.
Search Engine Submission Services are another waste of money. Almost 99% of organic (non-paid) search engine traffic comes from 5 search engines – Google, Yahoo, Bing, ASK & AOL. Almost 70% of it comes from Google alone. There is no reason to submit your website to any of these engines because their crawlers will find your website by themselves. Don’t throw away your money purchasing unnecessary submission services.
Companies offering “Guaranteed Top 10 Listings within 10 Days” are a complete fraud. Most companies offering this type of service will find 2-3 keywords which have little to no value, and use them to get you into the “Top 10.” They won’t tell you that the words aren’t competitive and that nobody is searching for them. It’s IMPOSSIBLE to get a website in the top 10 for a competitive, popular keyword in just 10 days. It can take from 1-6 months, depending on how competitive your keywords are. Don’t get scammed and don’t throw away your money!!