There are more mobile phones today than the number of personal computers and televisions combined. In the United States there are over 290 million mobile subscribers. Worldwide mobile phone subscriptions reached five billion in 2010.
The current adoption rate of the mobile web is eight times faster than it was 10 years ago for PC users accessing the desktop web. Users browsing the mobile web is forecast to rise to over one billion by 2015 and actually overtake the number of those browsing the web from desktop personal computers. In 2011, shipments of internet enabled mobile devices will surpass personal computers for the first time.
If you own locally based small business – a systematic, integrated marketing strategy applied to your mobile and desktop web, social media, SMS text and email programs is critical to effectively reach and engage with customers. Mobile and local search engine optimization and placement is key to your site being found.
Businesses and services who benefit from mobile optimized web design and marketing include:
- Hotels & Motels
- Tourist Attractions
- Golf Courses
- Spa & Beauty Salons
- Dry Cleaners